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SEO: Search engine optimisation basics and need

Search engine optimization : Why Article Submission –

By Dave Crane 25/05/2010

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What is article submission? :

Among all the SEO techniques, article submission can be one of the most successful. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories.

Why Article Submission –

The main purpose behind article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Obviously, it is important to make sure that the articles you intend to submit are directly related or relevant to your business.

By using SEO report you can find out what you can do to improve your rankings. If you want to get high rankings on Google and other major search engines then you must optimize your web pages. In off page article submission is the best way to improve your page ranking or to overcome your competition in the search engines.

There are various benefits of article submission including advertising, marketing and publicity of your business on the World Wide Web. Two of the main benefits are:

1. Article submissions can enhance and improve the ranking of your online business in search engines by increasing the quantity of backlinks and PR.

2. Another benefit that article submission offers is that of establishing the particular website owner as an expert in their industry. By providing valuable detail and information within articles, it builds the trust of potential customers thereby giving them a reason to visit your website.

Article submission helps us in following ways -

1. Blogs/web pages

2. Backlinks

3. To improve your rankings

4. For qualified traffic

5. More customers More sales

Easy way to build links to your site is by submitting your blog posts to article submission sites. Article submission sites are a great opportunity to promote your best blog posts. As an author, you submit your posts along with an author information box which contains information about you and a link to your site. These sites take your article and publish it on their site for use by webmasters and bloggers as content on their sites. When other people use your article on their site, they are required to publish it with your author information box completely intact. That translates to a backlink from every site that uses your article in addition to the backlink you get from the article submission site itself. One good article could garner you a multitude of backlinks!

Writing SEO articles

The first half of the battle is to write a good article. DO NOT neglect this! You don't have to be a professional author or an English professor. But you do need to pay attention to details and follow good article submission guidelines. You may see websites that encourage you to write about anything and ignore the importance of writing a quality article. Usually these sites are trying to sell you some article submission service or article submission software.

During the process of article submission do not forget to consider below 5 key points. Following these points will meet the purpose of both i.e. your target audience and search engines.

  • Articles should be original and information rich.
  • Articles should be keyword rich but not excessive to the point of keyword stuffing.
  • The average length of articles should be between 500 and 700.
  • Give a unique title to your article with main keyword into it so as to make it easy for web crawlers to identify and classify the topic of your article.
  • Giving subheadings, bullets and numberings to articles make it presentable and easy to read for potential customers.

The anchor text you use for the link to your site within the author information box. Don't just use "www.yoursite.com "-use your keywords and site title in various combinations to get the best backlink possible. Using your variations of your keywords as your anchor text increases your link's value in the eyes of Google and the other search engines.

If in an article the publisher guidelines are on top reminds those who would like to use this article that they must include the author's information when it is published on their site. Also note the "About the Author" area (this is the author information box) and how it contains a link to the author's site. Every time this article is published on someone's site, John Smith gets a backlink to his site, www.123driving.co.uk.

While submitting your articles to sites, one should be sure that they are added to the category that is most closely aligned with your keywords. Links from article submission sites are less valuable than they have been in years past. Submitting articles to top directories is not meant to be the backbone of a link building strategy, only an element of it. There will be more backlinking tips to come! Virtually all article submission sites have a categories and that is where you will want to add your articles. This will ensure that the right publishers find your article and that you get the best quality link possible from the article submission site itself.

It is also important to change your article a bit before submitting it to these sites because you don't want to give these sites the same exact article you have published on your own site. It is recommended that you change the article so that it is about 35% different from the post on your site. You may also want to tone down the use of your keywords so that your article appeals to a broader audience and is published by more sites. Try rewriting your article using your farm area as an example so as to keep some of your keywords without overwhelming the article with them.

The article should be as such that the readers should enjoy reading it and keep on visiting the site very often.

Remember, the more articles you submit, the more backlinks you will get so try to do this on a regular basis. To start, try submitting one rewritten blog post to the directories listed above each week. Use this backlinking method as a part of a complete link building strategy and you will be on your way to search engine success!

How to write article for SEO –

Writing articles is one of the best ways of enhancing your website’s search engine optimization. Having Lots of quality, targeted, and relevant content on your website is one of the quintessential components of your website SEO strategy because after all, the search engines are perpetually looking for fresh content to index and rank. Simply having lots of articles — to the tune of 300 to 400 articles — can significantly enhance your SEO but if your website faces lots of competition from other websites containing same kind of content and more number of pages then you will have to use the SEO techniques to organize the content of your articles. Here is how you can SEO your articles:

  • Use a relevant page title

Since every article on your website is unique every unique article deserves a unique title that rightly represents your article. The entire essence of your article often lies in the title of your page so take your web page title very seriously. The title should consist of a meaningful phrase and it should contain the main keywords being covered in your title.

  • Organize your article text under headings and subheadings

Headings and subheadings make it easier to go through your article fast. By quickly going through your headings and subheadings people can decide whether they want to read the rest of the article or not. Even the search engine crawlers use your headings and subheadings to decide how your web page should be ranked for particular keywords and expressions. Have a heading or a subheading after every first or second paragraph. Try to include your keywords and the main key expressions in your headings and subheadings.

  • Link to other web pages on your website from within your article

Interlinking makes it easier for the search engine crawlers to go to different pages and index them. This way even if they missed out a few pages through your sitemap or through navigation bar they can still go to those pages. Use phrases consisting of your keywords for the hyperlink text this way you increase the relevance of your keywords.

  • Use bullets to organize your thoughts

Just like headings and subheadings, when you organize your points in bullets it makes it easier to quickly go through them. That is why when your keywords appear in your bullets the search engine ranking algorithms take them seriously and rank your web page higher for those keywords.

  • Create search engine friendly URLs

Search engine friendly URLs are always preferable over oblique-sounding or dynamically generated URLs. Search engine friendly URLs help you even when people from other websites link to your website without using the proper anchor text. An example of a search engine friendly URL is http://www.yourdomain.com/how-to-design-great-websites/ an example of a URL that is not search engine friendly is http://www.yourdomain.com/index.php?page=109.

So you can see that the search engine friendly URL contains your keywords. If you are using a content management system to manage your website than make sure that when your content management system generates pages for the articles that you write the generate such engines friendly URLs and not technically generated URLs.

  • Submit your articles to other websites

If you let the other websites publish your articles their webmasters will gladly put your resource box in the end of the articles published with the anchor text of your choice. This not only gets you targeted traffic from the website it also improves your search engine rankings.

The anchor text you use for the link to your site within the author information box. Don't just use

Article Submission Guidelines - What You NEED To Know!

Articles are normally submitted to e-zines (also called article warehouses and article submission sites). These are places that other webmasters go to find good articles to put on their websites. If an article is poorly written, this may be the only place it will be published - if even they accept it. (Many places have a human review of the document before publishing it.)

If it is well written, several other webmasters will find it at these e-zines and use it on their website without any extra effort on your part. They may do it shortly after it is published, or even a couple years later.

Carefully review these article submission guidelines and bookmark this page! This will give you guidelines on how to write good articles, how to submit articles, and give you a starting point of where to submit articles.

Steps to be followed for good article submission –

  • Write about what you know and what interests you. Most people have expertise in some field. Leverage this. If you are writing articles to promote your site, write articles on subjects that your visitors would also be interested in. If a visitor finds this article - and a link to your site - they will more likely be a potential customer. Also, make sure it is something that you feel other webmasters would want. An article on your particular product will have a very limited audience. However, comparing a few similar products in a non-biased fashion would be of value. "How to" articles are also good candidates. Also, your professional opinion on a related subject would be good.
  • Use a spell-checker on the article. You would be surprised at how many articles have spelling mistakes. If necessary, copy and paste it into Microsoft Word. I would normally reject any article with spelling mistakes since it would make my site look less professional.
  • Have a friend proof-read it. This is just to pick out any obvious shortcomings.
  • Make sure that the title is really catchy. A good title will make or break your article. If you have a really good title, more people will read it - and more will click on the links embedded within.
  • Limit the links in the body of your article to the minimum necessary. Some e-zines have restrictions on the number of links you may have. A link to your site is normally done in another section called the author biography. Some e-zines have restrictions on the amount of links within the body of the article, or on self-promotion links. Also, many have a policy of prohibiting "affiliate" links. (Affiliate links are links to sites that give you a commission of some sort - per click or per sale.) Be prepared to remove these if necessary.

  • Limit the amount of formatting in the article. Several e-zines only accept plain text for the articles. Some allow you to use only a few HTML tags for paragraphs, page breaks, and lists. Never format the text fonts or colors when preparing the article. These are normally rejected because each webmaster that publishes your article wants to have tight control of the font and color schemes of their particular website. I would recommend that you start with two versions (one text and one html formatted). Make special tailoring for different article warehouses as needed.
  • With more than a billion people worldwide using internet, no business can afford not to have a well executed marketing plan linked with search engine optimization.

  • Make it easily to scan and get the main points. Use subheadings in your article - formatted in bold or capital case to highlight main points and making it easy for the user to scan. Also, use bold and italic formatting to bring out points within the text. For those submission places that allow limited formatting - this will be an enhanced article. For an example, quickly scan this article. See if you can pick up a lot of great points within 30 seconds.

Many webmasters are picky about what they choose for their websites. If I was to choose an article for any of the websites I manage, it would have to be relevant to my site, have keywords that I am trying for, be well written, and most of all - be of interest to my customers.

Just having a website of your business, describing the products and services you are providing will not help you to target the online potential customer. 
 

 
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